Data Analytics Debugging
Audit your analytics data for accuracy, completeness, and quality to better trust your data
- Second (expert) set of eyes to QA your data
- Troubleshoot, problem-solve, document and work through data issues
- Work with vendors as a team to ensure data is flowing, QA their work
- Avoid gaps in tracking skew your data and make bad advertising budget decisions
Google Analytics 4, Adobe Analytics & Piwik Audit Service
- Audit of account, user management, property, data stream, conversions, dimensions, allocation, etc
- Ensure important events and custom attributes are being sent to analytics tool from the tag manager, matching the measurement plan
- Product linking validation (BigQuery, Google Ads, Search Console, etc)
- Proper currency, data retention, timezone, etc are set correctly
- Campaign tracking following a set standard
GTM, Adobe Tags, and Piwirk Tag Manager, Audit Settings
- Tag manager administration and tag inventory
- E-commerce cart process QA testing
- Ensure tag presence either site wide tags or specific points of conversion path
- Check for data leaks (ie. former vendor tags still firing or tag piggybacking) as well as inflated counts caused by duplicate tags
- Ensure tag and page load times are kept to the minimum
Analytics bugs troubleshooting
Step by step debugging of processes such as add-to-cart all the way to purchase or other conversion funnel steps to ensure all tags and variables are firing as expected
Need help with analytics audit, QA and troubleshooting?
We are here to help, fill out the form and we’ll get in touch to start the conversation to ensure your analytics data is healthy.
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