Google Analytics 4 and Adobe Analytics Data Collection Implementation Consulting
Handling of administration, configuration and implementation of your analytics tool so you can learn from website visitors things such as where they came from and how much they contribute to your profits
Media, e-commerce, lead generation websites etc
GA4 certified and recognized as Adobe Professional Business Practitioner and Analytics Developer
Google Tag Manager & Adobe Tags Implementation Consulting
- Implementation of analytics events and dimensions following BRD and SDR
- Administration, management, workspace versioning, preview and publishing
- Tags, variables and triggers to fire on success events
- Data layer implementation
- Implementation of media pixel tags such as Meta/Facebook, Linkedin, etc
- Alignment on triggers across tags from multiple vendors
- OneTrust user tracking consent
- Product linking for data sharing ie GA4 and BigQuery, Google Ads
Marketing Channel and Campaign Tracking for Attribution
- UTM parameter tracking
- Medium, source, and campaign identifiers
- Adobe Analytics v0 campaign variable
- Addressing data attribution discrepancies across reporting tools
E-Commerce Analytics Tracking Consulting
- E-commerce setup
- Product, product category, variations
- Internal campaigns
- Related products
- Abandoned carts
- Purchases
